Website visitor tracking
Tracking website visitors is fundamental to optimising your website’s content to your customer’s needs. By knowing where you get your visitors from and how they interact with your website content it is possible to use this information to improve conversion rates for goods, services, increasing your rate of lead generation and sales.
So the question is, do you have access to this information? If the answer to this question is no then you need to get in touch with iDigLocal Web Design.
We use Google Analytics to track website visitor data to our client’s websites. This is a very useful tool provided by Google, and it is Free. All you need to do is to visit the Google Analytics sign up page and create an account.
Once you have created an account you will need to add some tracking code to your website. If you don’t know how to do this please get in touch and we can do it for you.
The advantages of using a tool like Google Analytics is that you are able to track a whole range of information like:
- Visitor geographic data.
- Visitor device & operating system information.
- The time of day people are visiting your site.
- What pages visitors are most often looking at.
- How long visitors are spending on your website.
- How people are getting to your site, is it through search engines, social media, directly visiting your site or from your Adwords campaign.
- Conversion information, either by tracking e-commerce conversions or setting up goals for specific pages.
- Demographic data, such as age group and gender.
There really is a wealth of information that google analytics collects and it also has the ability to produce custom reports as well as data download capabilities so that this information can be analysed off-line.
Why track your website’s visitors?
The advantage to tracking a website’s visitors is that you can use the information to optimise your website content and structure for your target audience. Lets say your company is trying to generate sales leads from African nations for water treatment technologies. You have had your website built, it has been running for about a year. You set up visitor tracking and you find that 99% of your visitors are from the UK. Straight away you are now able to see that your website is not going to be performing for you and that something needs to change. With this information we can then look at different ways in which we can increase the likelihood that you get visits to your website from your target market, such as using a Content Delivery Network (CDN).
Perhaps you are looking to generate leads and want visitors to your website to contact your company via the online contacts form. On setting up visitor tracking with Google Analytics you discover that visitors are visiting your contacts form page but then not submitting an enquiry. You have discovered an issue with your website’s content whereby they are not wanting to submit an enquiry and so you can look at ways to improve goal conversion rates for your contacts form web page. We could set up alternative contact forms and look at differences in submission rate over time.
Being able to track the visitors to your website becomes particularly powerful when incorporated into your online, or even offline, marketing campaigns. It is possible to add tags/labels for web page addresses to track particular campaigns. It is a must to have your visitor tracking set up correctly if you plan on making use of Google Adwords search network, Display network, shopping or re-marketing campaigns. By correctly linking the two accounts, your Adwords and Google Analytics accounts, along with the correct incorporation of tracking code and the population of analytics tags Google anaytics visitor tracking is really a great resource.
How can iDigLocal help?
iDigLocal are experts in setting up and using Google Analytics website visitor data to optimise your website content and structure to improve conversion rates. This goes for setting up Google tracking code whether it is for straight forward visitor data or also for Adwords Conversion and remarketing tracking codes. We can structure your Google Analytics reports and set up Goal tracking to provide information that will help you understand what needs to be done to optimise your website for your target market.
But, there is no point in having this information if you don’t do anything with it. We can make the appropriate changes to your website to act upon the information we collect to improve it’s performance. We can set up experiments to test out different website structure or content strategies collect data and then select the best performing webpages.