The way we do business is changing rapidly. The old ways of marketing are being superseded by a different approach. Social network websites such as Facebook and Twitter are now used by businesses to generate customers, create customer loyalty and ultimately to increase turnover.
As a business you cannot afford to ignore the use of social media within your marketing strategy. Today social networks are changing the way people shop,
refer products & services and ultimately, how they make decisions. Social media did not invent the ability of customers to share experiences but it has amplified their voice. As customers have expanded their social networks, their experiences can now be shared with ‘communities’ across multiple networks.
Social media can be intimidating but businesses should not fear it, instead your business should embrace social networking as it not only amplifies a customers voice it can, if used properly, amplify your brands voice. Using Social media sites you can get your business message to more people, more quickly than ever before giving you the edge over your competitors.
Starbucks coffee chain has more than 1.3 million Twitter followers and regularly engages with its “community”, talking to its consumers via Twitter. Not every business will be as big a Starbucks but if you want your brand to be successful and well known your online presence needs to be visible and the power of social media as a part of your marketing strategy should not be under estimated.
However, using social media as a marketing tool has its costs and draw backs which is why you may need a professional guiding hand.
You need to ensure that you perceived voice of your business is inline with your brand image and fits with your overall marketing strategy. Non-strategic targeting of social connections through poor choice of social connections or poor postings can lead to the diluting of your brands message. Poor experience of interactions by your followers with you can lead to low brand esteem. It takes time to manage all of this, time that you will not be able to spend on managing your businesses products and services.
Let iDigLocal take away the pitfalls. iDigLocal can manage social network accounts for you, promoting your business, maximising your online presence, driving customers to your website and business.
We have developed services that can help your business by allowing you to concentrate on its day to day running; we will devote the time required to maintain and increase your social media marketing.