Search Engine Optimisation
iDigLocal offer a range of SEO services for Gloucestershire and beyond. Often people assume that once they have a website that is it, but unfortunately just because you build it it does not mean people will come. We can perform an evaluation of your website and how you use it and identify possible solutions to improve your search page rankings. Some of these solutions can be quite simple, it could be a case of just advising you on best practice when adding content. So if you want to make serious use of your website, get serious about SEO!
We can perform a free SEO audit of your website to identify major issues affecting the likelihood of top page rankings in search engines, this can include a comparison with your major competitors with regards to keywords and backlinks.
The first step to SEO
In general the problems start by the fact that a lot of the time people don’t even know how many people are visiting their website! This is a big issue.
If you are not tracking the numbers of visitors to your website and how they are finding it then how do you know whether your website is in need of SEO? You could be having 1 visitor a month or 10,000 but if you are not tracking website traffic how can you identify how to improve conversions from your website.
We can set up website analytical tools so that you can see who is visiting your website, how they are getting there, what they are doing when they get there and how many conversions or goals are met once people reach your website.
Conversion goal tracking is especially important for ecommerce websites. We can set up your visitor tracking to include conversions so that you can see what routes people use to buy products, where drop off in conversions occur and pass data on products purchased, the category of products and prices to your analytics reports.
Is your website built Search Engine Friendly?
The next thing to consider is whether you website is built to be search engine friendly. You website may look all singing, all dancing, but underneath the hood it may not be taking full advantage of coding practices that enhance your contents visibility to search engines.
Search engines see text, not all the pretty colours and images, and they use that text to index keyword content. This is a case of making sure that all your links, images and pages have certain coded content filled with relevant contextual information. So for example ensuring that if you have a nice picture of a product that there is also text content added to the code to say what the picture is of.
For static websites this is a matter of hard coding, but for dynamic websites we can write code that automatically takes information set when links, pages or images are added and ensures that it is put in the right place.
We can also add microdata to your website, used by search engines to gleam more specific information about the page, such as that it is a page advertising a product, the product is made by a particular brand and costs a certain amount.
This micro data is used for Googles “Rich Snippets”. It can be sued to tell search engines that your page is about a product, a services, a Job, a restaurant and link to other pages with microdata telling serach engines that you are a business and providing location and contact details.
Why not let iDigLocal carry out a Free SEO audit of your website, it’s free and there are no obligations.
Content is King
As search engines have moved away from simple keywords, what are called long tailed keywords are more important. That means good, well written content. Search engines like this. The other advantage is that it engages your visitors, prolonging the time spent on your website. It is also very important for inbound marketing and can lead to greater user interaction as they may be inclined to comment on or share your content.
Writing good content can take time though, time that most businesses do not have. We can do it for your and write good copy that will keep your visitors interested.
Social media, everybody knows about it, some people like it, some hate it but at the end of the day it provides a free platform from which to tell people about your products and services. Again it takes time to do and set up. We can help you both manage and post to you social media accounts, identifying which platforms are based suited to your business, provide direction on its use and help you drive traffic to your website using social media.
Pay per click advertising can be a costly venture. It can be straight forward to set up PPC add campaigns on Google, for instance, but unless your set up your advertising campaigns correctly you can be paying for traffic to your website that is never going to result in conversions and is directed to your website for the wrong reasons. We can set up Pay Per Click advertising campaigns for you, including Google Shopping Campaigns and optimise those campaigns so that you get the best return on your investment.
To find out more about SEO techniques please take a look at our guide to SEO.